White Horse Antique New York Billboard Display Photograph

White Horse Antique New York Billboard Display Photograph

$50 AUD

Not clear whether this was a commercial promotional item or just good fortune that the White Horse advertisement is prominently featured as part of the street scene. The prominence of the White Horse billboard may be purely coincidental or good placement by the wily Peter Mackie who knew the value of advertising.

Distillery

White Horse

A much-loved blend from the old DCL stable – forgive the pun – which Diageo still promotes in many overseas markets, including Japan.

It sold 1.5 million cases in 2015 but dropped to 1.3 million in 2016. Hopefully, that decline can be arrested.

There is more about White Horse and the brand’s history and associated distilleries under the White Horse Story.

 

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