White Horse "Bonnie Scotland" Advertising Postcard

White Horse "Bonnie Scotland" Advertising Postcard

$20 AUD

This is a later example from the 1970’s of the use of this once highly popular form of communicating with family and friends when on holiday. It features Eilean Donan Castle in the background and a bottle of White Horse, with a very large measure of the liquid in a glass, in the foreground.

Distillery

White Horse

A much-loved blend from the old DCL stable – forgive the pun – which Diageo still promotes in many overseas markets, including Japan.

It sold 1.5 million cases in 2015 but dropped to 1.3 million in 2016. Hopefully, that decline can be arrested.

There is more about White Horse and the brand’s history and associated distilleries under the White Horse Story.

 

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