Jim Murray

PRO Publications

1999

For anyone interested in the wonderful history of how whisky – and in particular Scotch whisky – developed into the phenomenal consumer product which it is today, this is an absolute must.  What makes this book particularly exceptional is that it is nothing less than a pictorial snapshot of how whisky, art and advertising combined to such successful effect based entirely on material held in the Public Record Office in Kew, Surrey. It comprises a series of early advertising posters of different brands of Scotch and Irish whiskies, most of which have long since left the stage, along with insightful commentary by the author, who clearly enjoyed his task.